AI Overview

Under the hood

An AI-native portfolio, built and run with AI from the ground up. Here's the live workbench.

Tokens used this month
 
Live · Resets on the 1st
GitHub · @helloryanmitchell-arch ↗
Loading contributions…
Less More
Built & analyzed with
Ryan Mitchell

SEO & AI Search Leader · 16+ Years

·

Summary

Seasoned SEO professional with over 16 years of experience, specializing in SEO strategy and program leadership for B2C and B2B brands such as National Geographic, Disney, Saks Off 5th, Avast, and Gore-Tex. Builds AI-first search strategies, then the custom apps and tooling that scale what works.

Selected Results

37%
Traffic lift at Nat Geo Lindblad
$2M/mo
Monthly revenue at Nat Geo Lindblad
$248M
Revenue attributed at Chartis
9 / 10
Top traffic pages from new content
56%
Time-on-page lift from a sub-nav test
4%
Call-center volume cut via self-service pages
1,756
Position-one queries at The Tiny Life

Selected Clients

National Geographic, Disney, Saks Off 5th, Avast, Gore-Tex, Premier Body Armor, Rockefeller Capital Management, s2g Ventures, CDS, FireFold, Foley, Good Egg, Solutions Advisors, Lindblad Expeditions, Tomo, Dash Home Loans, Elixir Strings, Crane, Motor Supply Co., Sun Oven, Flagology, Anita Goodesign, AnMed Health, SERO, Carolina Asthma & Allergy, Monarch, Children's Hope Alliance, Alexander Youth Network, MetroGreenscape, EnergyPal.

Full client roster: Past Clients Portfolio (PDF) ↗

Experience

National Geographic Lindblad Expeditions2023 – Present
Senior SEO Manager
  • Drove a 37% increase in site traffic and $2M in attributable monthly revenue.
  • Architected the global SEO strategy and content program from inception across primary and localized sites.
  • Designed custom GEO, AIO, and SGE reporting and split testing that earned citations across AI search results.
  • Built custom AI tools for editorial and reporting workflows, and steered an enterprise CMS replatforming without losing organic visibility.
Chartis2021 – 2023
Senior SEO Strategist
  • Developed enterprise-scale ($1B+) SEO strategies across multiple lines of business.
  • Generated $248M in directly attributable revenue for a client while overseeing all SEO efforts.
  • Diagnosed multi-variant technical issues on a 200k+ page site and advised aerospace, defense, financial, SaaS, and consumer-goods clients.
Epic Notion2019 – 2021
Consulting Senior SEO Strategist
  • Delivered advanced SEO audits and traffic-building strategies for key clients.
  • Supervised 11 technical and creative specialists in SEO content production.
  • Established analytics, split testing, heat maps, and sales-funnel mapping.
The Tiny Life2009 – 2019
Founder
  • Grew a content brand to 1,756 position-one queries.
  • Cut page load times by 40% through Core Web Vitals optimization, lifting site-wide rankings.
  • Led Pinterest marketing that yielded 60,000 organic website visits per month.

Documents & Writing

📄
Ryan Mitchell SEO Resume (2026)
16+ years of SEO strategy and program leadership.
Open in Drive ↗
🧭
Decoding AI Search at Nat Geo Lindblad
Case study: building AI-search measurement in-house.
Open in Drive ↗
💡
Leadership in the AI Era
Thought leadership on leading the AI search shift.
Open in Drive ↗
📊
Measuring What Matters in AI Search
The measurement playbook: visibility, influence, value.
Open in Drive ↗
🗂
Past Clients Portfolio
The full B2B and B2C client roster.
Open in Drive ↗
🎧
Putting AI to Work on What Customers Say
Case study: an AI pipeline built from recorded service calls.
Open in Drive ↗
🔄
AI-Augmented SEO Workflow
Where AI does the work and humans lead, stage by stage.
Open in Drive ↗
🔍
SEO Competitor Assessment (Sample)
7 competitors across 6 search themes, turned into strategy.
Open in Drive ↗
📈
Wayfair SEO Strategy Deck (Sample)
Prioritize the sale, fix tech barriers, work up the funnel.
Open in Drive ↗
🧩
Content Gap Analysis (Sample)
Finding content & keyword opportunities at scale.
Open in Drive ↗
📉
Keyword Cannibalization Report (Sample)
Spotting page overlap across a large site, by severity.
Open in Drive ↗
📝
Sample SEO Content Briefs
How Ryan directs writers: structure, links, intent.
Open in Drive ↗

Education

M.A. Human Resources, Western North Carolina University · B.A. Psychology, UNC Asheville